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Privacy Policy

Privacy Policy 

The Enrollment Management Association (the “Association”, the "Organization", "we", "us" and/or "our") has prepared this Privacy Policy ("Privacy Policy") to explain how we collect, use, protect and disclose information and data that you provide or make available to the Association in the course of evaluating, requesting, using or receiving services offered by the Organization, including but not limited to, school application and enrollment services, financial aid application services, the Secondary School Admission Test (“SSAT”), SSAT registration, scheduling, administration and score reporting, SSAT preparation, SSAT online practice tests, SSAT community forums, administration of the Character Skills Snapshot (“CSS”) assessment, CSS registration, scheduling, administration and results reporting, the Standard Application Online System (“SAO”), Association-operated websites, Internet-based services and other services offered through Association business partners, member schools and other third parties in collaboration with the Organization (collectively, the "Services").

The Services are intended for use by parents and/or legal guardians of students who may apply for admission to independent secondary schools and/or may register for and take the SSAT, students, and education professionals, including but not limited to school staff, administrators and directors, school admissions consultants, and SSAT test administrators, proctors and other test center staff, and individuals providing information to the Association about students and/or their parents and/or legal guardians. All websites operated by the Association are referred to herein as the “Site.” "You" and “Your” as used in this Privacy Policy refers to any user of the Site or Services, whether you use the Site or Services for yourself or on behalf of another person.

Children's Privacy

It is important to the Association to protect the privacy of young children who may use the Site. Accordingly, the Association does not knowingly solicit or collect the Personal Information of children under the age of 13 on the Site. Children under the age of 13 are not permitted to register directly for accounts on the Site. If you are under the age of 13, please do not attempt to register for an account on the Site. If you are under the age of 13 and interested in taking the SSAT and/or applying to an independent secondary school, please have your parent or legal guardian visit and/or contact the Association on your behalf.

If you are a parent or legal guardian of a child under the age of 13, you may provide consent for your child to register for access to the Site by first registering yourself for an account. Once registered, you can create a restricted account for your child, monitor the data in your child’s account, or revoke a child’s permission to use the Association’s online services by deleting the account.

If we become aware that we have inadvertently received Personal Information directly from a child under the age of 13, we will delete such information from our records. Please notify us immediately at This email address is being protected from spambots. You need JavaScript enabled to view it. if you believe that we have inadvertently received Personal Information directly from a child under the age of 13, so that we can delete the information.


Copyright Notice

All content on the Site and contained or provided with the Services is owned exclusively by the Organization and is protected under United States and international copyright law. You have no permission or license to copy, distribute or publish any content contained on the Site or within the Services without an explicit agreement in writing, signed by an authorized officer of the Organization.

Information We Collect

Personal Information

If You use the Services or create a user account for Yourself or another user on the Site (a “User Account”), we collect information that personally identifies You, such as Your name, email address, username and password, phone number, birthday, and other personally identifiable information about You and/or other users whose information You provide to us. In the course of providing the Services, we may also collect information that includes Your gender, race, ethnicity, nationality, citizenship, social security number, government identification numbers, religious affiliation, financial information, credit card information, student academic history, student disciplinary history, student educational information, character assessment, athletic history and achievements, extracurricular activities, SSAT test scores and all related testing data that are identified as Your scores and data, SSAT practice test scores and all related testing data that are identified as Your scores and data, CSS results and all related assessment data that are identified as Your scores and data, student health and disability information, a digital photograph image of your face, and student biometric data from You as well as from other individuals and schools identified by You. We consider all of the items described in this paragraph to be private and confidential Personal Information and will not use or disclose it except as described in this Privacy Policy.

Usage Data, Site Activity
 and Location Information

We automatically collect information regarding the actions You take on the Site and when You make use of the Services ("Usage Data"). Usage Data helps us understand trends in our users’ needs so that we can better consider new features or otherwise tailor our Services. This Privacy Policy in no way restricts or limits our collection and use of Usage Data, and we may share Usage Data about our users with third parties for various purposes, including to help us better understand our customers’ needs, improve our Services and as part of strategic alliances and/or partnerships with trusted third parties with whom we have agreements for such purposes. When You use the Site or Services, some examples of the Usage Data we may collect include: the type of Web browser You use, Your operating system, Your web requests, Your Internet Service Provider, Your IP address, referring/exit pages and URLs, the pages You view and how You interact with links on the Site and Services, comments and other content You post via the Services, the time and duration of Your visits to the Site or use of the Services and other such information. We may store such Usage Data itself and/or such information may be included in databases owned and maintained by Organization affiliates, agents or service providers. We may also collect data that identifies the device You use to access the Site, Your device’s unique device ID, the IP address of Your device, Your operating system, connection type (e.g. WiFi vs. cellular) and GPS technology (or other similar technology) to determine Your current location when You use a mobile device to access the Site. If You do not want us to have Your location information, You should turn off the location services before accessing the Site from a mobile device. We may use such information and pool it with other information to track, for example, the total number of visitors to our Site or users of our Services, the number of visitors to each page of our Site, etc. We use this information to help us understand how people use the Site and Services, and to enhance the Site and Services.

Cookies and Web Beacons

We use cookies (a small text file placed on Your computer to identify Your computer and browser). We may also use Web beacons (a file placed on a website that monitors usage). We use cookies and Web beacons to improve the experience of the Site and Services, such as pre-populating Your username for easier login, to allow user-specific messaging or to permit user-specific advertising. We do not use cookies or Web beacons to collect Personal Information. Most Web browsers are initially set up to accept cookies. At this time, The Organization does not recognize automated browser signals regarding tracking, including "do-not-track" signals. You can remove persistent cookies and change Your privacy preferences by following directions provided in Your Internet browser’s "help" directory. However, certain features of the Site or Services may not work if You delete or disable cookies. Some of our Service Providers may use their own cookies and Web beacons in connection with the services they perform on our behalf, as further explained below.

Managing Your Information Preferences

If You have a User Account, You can always review, correct, or update Your Personal Information (defined below) by changing the relevant settings in Your User Account. You can opt out of receiving certain emails by changing notification settings on the Site or in our applications, clicking the unsubscribe link provided in an email, or by emailing us at This email address is being protected from spambots. You need JavaScript enabled to view it.. You may also have the right to opt out of sharing certain Personal Information. If You have questions or concerns regarding this Privacy Policy, please email us at This email address is being protected from spambots. You need JavaScript enabled to view it..

How We Use Information and When We May Share and Disclose Information


We may use Your Personal Information for the purpose for which it was provided, including without limitation for the purposes described further below:

  • Provision and Monitoring of the Services: We will use Your Personal Information to deliver and to monitor Your use of the Services. We will also give You the opportunity to store, review and edit Personal Information and other information on the Site. We will share Your Personal Information with subsidiaries, affiliates, and the Association Service Providers (as that term is defined below) as necessary to deliver the Services. If You are under the age of 18, we will share Your Personal Information with Your Parent or Legal Guardian. We will also share Your Personal Information with schools, school staff and administrators, consultants, education professionals and other individuals designated by You and in accordance with your preferences as communicated to us through Your User Account settings. If You are a school, school staff member or administrator, education professional, or individual providing information to the Association about a student or a student’s family or legal guardian as part of the school admissions process and/or application services, we will use and share the information provided by You as authorized by the student and/or parent or legal guardian.
  • Surveys, Contests and Other Special Offers: From time to time, we may offer our users the opportunity to participate in surveys, contests and other special offers. If You elect to participate in these services, You will need to provide certain Personal Information and we will use it as necessary to deliver the relevant services.
  • Questions and Requests: If You contact us by e-mail or otherwise, we will use the Personal Information You provide to attempt to answer Your question, respond to Your request and/or resolve Your problem. If You do not have a User Account, we do not regard any information submitted by You as a question or request as private or confidential and will use and share such information in its sole discretion, as necessary for the Association’s business purposes.
  • Contacting You About Other Products, Services and Events: The Organization and, if You opt-in, third parties, including but not limited to member schools and consultants, may use Your Personal Information to contact You in the future to tell You about products, services and events that may be of interest to You.
  • Research and Data Analysis: In an ongoing effort to better understand and serve the users of the Site and the Services, the Organization may conduct research on its customers’ and users’ demographics, test performance, interests, interactions with the Site and other data based on Usage Data and other information provided to us on the Site and in connection with the Services. This data may be compiled and analyzed on an aggregate basis, and the Organization may share this data with researchers, member schools, consultants, education professionals, business partners, publications, and other third parties in the sole discretion of the Association for it’s business purposes and/or research purposes. This information and any product of the information will not identify You or other users by name, social security number, government identification number, image, biometrics or any other unique identifier that could link the information or data to You.
  • Service Improvement: We may use Your Personal Information, aggregated Personal Information and other data and information collected through the Site and Services to help us improve the content and functionality of the Site, to better understand our users and to improve the Services.
  • Order Fulfillment: We may use Your Personal Information that You provide to fulfill any orders You may place for Services offered by the Organization.

Service Providers

From time to time, we may establish a business relationship with other businesses that we believe to be trustworthy and have privacy practices consistent with ours ("Service Providers"). For example, we may contract with Service Providers to provide certain services, such as hosting and maintenance, accounting, legal, data analytics and data storage and management, and marketing and promotions. We only provide our Service Providers with the information necessary for them to perform these services on our behalf. Each Service Provider must agree to use reasonable security procedures and practices, appropriate to the nature of the information involved, in order to protect Your Personal Information from unauthorized access, use or disclosure. Service Providers are prohibited from using Personal Information other than as specified by the Organization, and are obligated to maintain the confidentiality of Your Personal Information.

Other Transfers

We may share Personal Information and Usage Data with businesses controlling, controlled by, or under common control with the Organization. We may share Personal Information and Usage Data with trusted third parties with whom we have agreements for such purposes that include strict data protection measures and explicit limitations on how the third parties can use or share such data. We will not ask for Your permission to share Usage Data and you may not opt out of Usage Data sharing. However, if we intend to share Your Personal Information with a third party not otherwise authorized to receive it, we will give you the option not to share it. If the Organization is merged, acquired, or sold, or in the event of a transfer of some or all of our assets or equity, we may disclose or transfer Personal Information and Usage Data in connection with such transaction.

Compliance with Legal Process, Cooperation with Law Enforcement, the Association Investigations and Protection of User Safety

The Organization will cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other content and information about You to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to or comply with legal requests (including court orders and subpoenas), to protect the safety, property or rights of the Organization or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law. We will use and disclose Personal Information as necessary to investigate, prevent and respond to suspected illegal activity related to the Site or the Services, including but not limited to suspected fraud, theft, cheating, hacking, potential violations of the Association’s intellectual property rights and/or SSAT testing policies and procedures. Finally, the Association may disclose Personal Information if, in the course of providing the Services, it receives information or suspects, in its sole discretion, that any user’s personal physical safety is threatened or that any user under the age of 18 is a victim of physical or sexual abuse.


This Privacy Policy shall not apply to any unsolicited information You provide to the Organization through the Site or Services, by email or through any other means. This includes, but is not limited to, any ideas for new products or modifications to existing products, comments about the Organization and/or its employees or contractors, the Site, the Services and other unsolicited submissions (collectively, "Unsolicited Information"). All Unsolicited Information shall be deemed to be non-confidential and the Organization shall be free, and You hereby grant the Organization the right, to reproduce, use, disclose, and distribute such Unsolicited Information to others without limitation or attribution.


The Organization employs commercially reasonable physical, electronic, and procedural safeguards to protect the confidentiality and security of Personal Information and other information and data transmitted to us. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. You acknowledge and accept the data security risks of using the Site and Services.

Third Parties/Links

Our Site and Services may contain links or integrate with other websites and online services, or allow others to send You such links. The Organization is not responsible or liable for any damage or loss related to Your use of any third party website or online service. When You access third party websites and online services through the Site or Services, this Privacy Policy does not apply to Your use of those third party websites and online services. You should always read the terms and conditions and privacy policy of a third party website or online service before using it, whether directly or in connection with Your use of the Site or Services. Third parties may collect, but we do not authorize them to collect, personally identifiable information about Your online activities over time and across different websites when You use the Sites or Services.

California Privacy Rights

When California customers provide personal information to a business, they have the right to request certain disclosures if that business shares personal information with third parties for the third parties' direct marketing purposes. Once per calendar year the customer may request that the business provide a list of companies with which it shares personal information for those companies' direct marketing purposes, and a list of the categories of personal information that the business shares. The Organization generally does not share personal information with third parties for the third parties' direct marketing purposes without Your explicit consent and direction. However, if you receive a solicitation from a third party that you believe obtained Your information from the Association without your consent, You may request information about our compliance with this law by contacting us at:

Thomas Gera
Director of Testing Services
The Enrollment Management Association
862 Route 518
Skillman, NJ 08558

This email address is being protected from spambots. You need JavaScript enabled to view it.

Any such inquiry must include "California Privacy Rights Request" in the first line of the description and include Your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this email address or mail address.

Note to International Users

The Site and Services are hosted in the United States. If You are accessing the Sites or Services from the European Union, other countries in Europe, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from U.S. laws, please be advised that through Your continued use of the Site or the Services, which are governed by U.S. law and this Privacy Policy, You are transferring Your Personal Information to the U.S., and You consent to that transfer. Your Personal Information may also be accessible to law enforcement and national security authorities in the United States, without notice to You and without the knowledge or consent of the Association. The laws in the U.S. may not be as protective of Your privacy as those in Your location. By using our Sites or Services, You agree that the applicable laws in the U.S. will govern the collection, use, transfer, and disclosure of Your information. If You do not agree to these terms, do not use the Site or Services.

Privacy Policy Changes

From time to time, we may change this Privacy Policy. If we change this Privacy Policy, we will give You notice by posting the revised Privacy Policy on the Site. Those changes will go into effect on the effective date shown in the revised Privacy Policy. By continuing to use the Site or Services, You consent to the revised Privacy Policy. Reviewing this page periodically or before You provide us with additional personally identifiable information is recommended.

Websites Operated by the Organization

Websites operated by the Organization presently include the following domains:


In addition to the above-identified domains, the Organization may acquire and operate additional websites under domains not identified above. This Privacy Policy governs all such additional websites from the moment that they are acquired or operated by the Organization. The Organization may also transfer any of the above domains to a third party, without notice to You, in which case the privacy policy of the transferred websites will be governed by new terms established by the acquiring party. Please check this Privacy Policy for periodic updates to the list of websites operated by the Organization, as well as other changes.


IF YOU HAVE ANY QUESTIONS OR COMMENTS ABOUT THE PRIVACY POLICY, PLEASE CONTACT US AT This email address is being protected from spambots. You need JavaScript enabled to view it.


July 5, 2018

Copyright © 2018 The Enrollment Management Association